Register .agency Domain — Price Comparison 2026
The .agency TLD is a purpose-built domain extension for digital agencies, marketing firms, PR companies and any service-based business that provides professional services to clients. Compare all registrar prices here.
| Registrar | Registration | Renewal | Transfer | |
|---|---|---|---|---|
|
$3.94 $4.34 SPSR86 | $25.04 |
$17.98 $25.04 | Get Deal | |
|
$3.99 | $22.02 |
$22.02 | Get Deal | |
|
$4.48 | $22.66 |
$22.66 | Get Deal | |
|
$4.49 | $19.95 |
$19.95 | Get Deal |
What is a .agency domain?
.agency is a new generic top-level domain operated by Binky Moon, LLC (a subsidiary of Donuts/Identity Digital). It was designed specifically for agencies — marketing agencies, PR firms, creative studios, digital agencies, talent agencies and any entity that provides professional services to clients.
Who uses .agency?
.agency has been adopted broadly across the service industry:
- Digital marketing agencies — SEO, PPC, social media
- Creative agencies — branding, design, video production
- PR and communications firms — media relations, crisis comms
- Recruitment and talent agencies — hiring, staffing
- Travel agencies — tour operators and booking firms
The extension works especially well with short, punchy brand names that create memorable combinations.
.agency as a positioning signal
Choosing .agency sends a subtle brand signal: you're a service provider, not a product company. Your value comes from the people, process and expertise you bring to client problems. This differentiation matters in competitive pitches.
.agency vs .co vs .com
- .agency — immediate clarity about your business type
- .co — shorter, more general, brand-first
- .com — universal trust, but harder to find good names
For agencies where clarity of offering matters in the first impression, .agency is hard to beat on brand fit.
Pricing guide
- Registration: typically $20–35/year
- Renewal: similar to registration
- Available inventory: plentiful, unlike .com
Compare all current registrar prices in the table above.
Frequently Asked Questions
- .agency is a natural fit for marketing agencies, PR firms, digital agencies, recruitment agencies and consultancies. The extension describes what you do in a single word. It pairs well with short brand names — brightside.agency, north.agency, bold.agency — creating memorable addresses.
- .agency is typically priced at $20–35/year for registration and renewal. This positions it as affordable among new generic TLDs, making it accessible even for small agencies just starting out.
- No — .agency is an unrestricted domain. Anyone can register one. In practice it's used almost exclusively by agencies and service-based businesses, which is exactly what gives it its brand consistency and credibility.
- .agency implies a team providing creative or operational services (marketing, PR, design, talent). .consulting implies individual or firm expertise and advice (strategy, management, technical). Both are legitimate for service businesses — choose based on how you describe yourself to clients.