Register .shop Domain — Price Comparison 2026
If your website sells something, .shop makes that clear from the very first look at the URL. Operated by GMO Registry, it has become one of the more established commercial extensions for e-commerce brands and retail businesses.
| Registrar | Registration | Renewal | Transfer | |
|---|---|---|---|---|
|
$0.90 | $31.25 |
$23.98 $31.25 | Get Deal | |
|
$0.98 | $25.95 |
$25.95 | Get Deal | |
|
$0.99 | $34.99 |
$34.99 | Get Deal | |
|
$39.18 | $49.18 |
$39.18 | Get Deal | |
|
$1.19 | $35.19 |
$28.19 | Get Deal |
Why .shop Works for E-Commerce
GMO Registry launched .shop in 2016, targeting retailers, merchants, and anyone selling products or services online. Unlike generic extensions that could belong to any kind of business, .shop comes with an implicit meaning — this is a place where you buy things. That built-in context is useful, especially for new brands trying to establish trust quickly.
The comparison with .store comes up often, since both target the same audience. The honest answer is that they're very similar, and the choice usually comes down to what's available for the specific name you want. That said, .shop has logged more registrations and tends to appear more frequently on established retail sites, which gives it a slight edge in familiarity with general audiences. Neither extension is a wrong choice for an e-commerce business.
From an SEO perspective, the extension itself doesn't move the needle directly. What matters is the strength of your product pages, your site architecture, your backlink profile, and how well your content matches what people are searching for. Where .shop can contribute indirectly is in user perception: a URL like yourbrand.shop is self-explanatory in a way that yourbrand.net or yourbrand.info isn't. In search results, that clarity can improve click-through rates, which is a positive signal for rankings over time.
Pricing sits in the mid-range for new gTLDs — roughly $25 to $45 per year at standard rates, with promotional first-year pricing available at many registrars. If you're running a serious e-commerce operation and the .com for your brand name is out of reach or priced on the resale market, .shop is a credible and commercially appropriate alternative worth considering.
Use the comparison table above to see all prices side by side.
Frequently Asked Questions
- .shop and .store are direct competitors with very similar appeal. Both signal commercial intent clearly. In practice, .shop has slightly higher adoption — more brands have built on it — which gives it a minor recognition edge. Neither is objectively better; it often comes down to which name is available and which feels right for your brand.
- A .shop domain won't directly boost your rankings, but it does communicate relevance clearly to both users and search engines. Google evaluates pages based on content and authority, not TLD. Where a commercial extension can help indirectly is click-through rate — users scanning search results may be more likely to click a .shop URL when they're looking to buy something.
- Registration typically runs between $25 and $45 per year at standard rates. Some registrars offer first-year promotions that drop the price considerably. GMO Registry sets wholesale pricing, and rates vary from registrar to registrar, so comparing before you buy is worthwhile.
- A range of retail businesses, independent merchants, and product-focused brands have adopted .shop. Shopify, for example, used it for merchant storefronts. It's also popular with small businesses that couldn't get their preferred .com name and wanted an alternative that still communicates commercial intent clearly.