Register .store Domain — Price Comparison 2026
The .store extension was built specifically for e-commerce and retail businesses. It tells visitors immediately what kind of site they're landing on, before they've even read a word of your content.
| Registrar | Registration | Renewal | Transfer | |
|---|---|---|---|---|
|
$1.01 $1.18 STORE44 | $30.78 |
$30.78 | Get Deal | |
|
$1.17 | $80.17 |
$80.17 | Get Deal | |
|
$1.98 | $67.18 |
$57.18 | Get Deal | |
|
$1.19 | $55.19 |
$47.19 | Get Deal |
A Domain That Does Your Marketing For You
Radix launched .store in 2016 to give online retailers a home that made sense. Instead of squeezing a store concept into a .com name (shopforbags.com, getshoes.com, etc.), merchants could just say what they were: bags.store, shoes.store. The extension does some of the branding work before a customer even clicks.
That clarity is real. When someone sees a .store domain in a search result, an Instagram bio, or on a receipt, they already know what kind of site it is. That's not nothing — consumer trust has a lot to do with immediate comprehension. A clean .store address can feel more professional than a convoluted .com alternative.
The extension works at any scale. Big brands use .store for dedicated product lines or merchandise shops. Small businesses and solo sellers use it to launch their first online storefront. Dropshipping operations, Shopify stores, and niche product sites all show up under the .store umbrella.
On cost, expect to pay somewhere between $10 and $35 per year. That's higher than older TLDs like .net or .org, but competitive with other new-generation commercial extensions. Some registrars run heavy first-year discounts, so compare the full multi-year cost before deciding where to register.
Use the comparison table above to see all prices side by side.
Frequently Asked Questions
- Google doesn't rank domains based on their TLD, so .store won't boost you above a .com competitor just by existing. That said, the extension communicates clear commercial intent to users, which can improve click-through rates in search results. A descriptive .store domain is easy to remember and sets accurate expectations.
- Yes. Companies like Tesla (tesla.store), Nike (nike.store), and Sony have used .store domains for dedicated product or merch pages. It's also popular with smaller independent e-commerce shops that want a professional, purpose-built web address.
- .store sits in the mid-range for new TLD pricing — typically $10 to $35 per year depending on the registrar. First-year deals can bring that down significantly, but renewal rates tend to hold higher than older generic TLDs. Compare registrars carefully.
- More than you'd find with .com. The extension is still relatively young, so short, descriptive names — the kind that are long gone on .com — are often still unregistered. It's worth checking before defaulting to a workaround like hyphens or extra words.